I’ve worked in the newspaper industry as designer for many years. My most recent post was a production manager for the regional media group, RiverMedia. Working on newspaper design has ment working within a grid system, using an established design template.
At the end of the day Design for whatever reason is about taking information and making it appealing to the target audience. Design in newspaper industry does exactly that, we the deisgners take the written word of journos and make them ‘pretty’ in layout, colour, images etc to make the reader stop a minute and read there article or for that matter pick up the paper in question.
However over the last few years there is one rising star of this industry who is changing the face of Newspaper design, Jacek Utko, from Poland. Jacek Utko is an extraordinary Polish newspaper designer whose redesigns for papers in Eastern Europe not only win awards, but increase circulation by up to 100%.
Jacek believes that Newspapers are dying for serious reasons. Simply changing the look cannot save them, but design coherent with strategy and content can be used as a tool to completely change the product, the process, and the future of the industry.
To complete his designs, Jacek uses a more holistic approach which engages many departments within the newspaper, which he calls inner branding. He believes that the Front Page, is a poster, an intimate, artistic statement. A personal interpretation of reality; a channel to talk to readers. One of the Newspapers Jacek redesigned is Puls Biznesu (Poland), which lead to the highest branch’s recognition – Worlds best Designed Newspaper by SND. see below for some of Jaceks groundbreaking work. Continue reading “[Newspaper] Design”
Louin stationery 